The Playstation Ad Campaign
This was a project in my Ad Campaign class. Our task was to create to ads for one company showcasing two different products. We also had to create a certain amount of consistency throughout the ad so that it's flexible with whatever product the company decides to place in it.
My ad is focused on the Playstation 3. I tried to show the visual appearance that people know the system for so they can associate quickly what it is. I used colors that represent the system in the industry to it is also more cohesive. I treated the type in such a way the everything has it's place and the headline message its clearly read and understood.
This ad on the Playstation Portable is the sister ad to the Playstation 3 ad. The layout mimics because it is meant to be part of an ad campaign for Sony video game systems.